Squatter Report

Your LLC is a container for your business. A trademark is the protection for your brand. They are entirely different legal instruments serving entirely different purposes.

I have worked with founders who spent five, seven, ten years building a brand (the recognition, the reputation, the word of mouth) only to get a letter telling them they have to stop using their own name because someone else filed first. The cost of a rebrand is not just legal fees. It is the SEO equity, the social media handles, the word of mouth, the clients who know you by that name. It is everything.