You've got the LLC. You've got the revenue. But without a federal trademark, you don't own your brand name. Here's exactly what that means and what happens when someone files first.
Small business owners often ask: “what is the difference between a trademark and an LLC?” These legal tools serve very different purposes. An LLC (Limited Liability Company) is a business structure created under state law. It separates your personal assets (like home and savings) from your business liabilities. This means if the business is sued or goes bankrupt, in most cases your personal assets are safe. For example, under an LLC your personal assets, like your vehicle, ho